Verizon Product Catalog
Credits: Concept + Design
Client: Samsung Telecommunications
Agency: Insider Marketing, Inc
Samsung needed a new product catalog to feature their assortment of phones for Verizon. The client wanted to emphasize their fashion-oriented style, taking an inspired cue from Neiman Marcus’ annual publication, The Book.
For concept development, rather than take the fashion theme in a retail clothing direction, I centered the approach on the style of fashion.
The FANTASTIC TALES concept imagined the catalog filled with Annie Leibovitz spreads imaging a fantasy/fairy tale theme.
This concept drew out the DUALITY inherent in each of the phones and their users.
IN THE KNOW envisions the catalog as a series of vintage Calvin Klein ads.
The EXCESS concept associates each product with a stylized aspect of excess.