11 Tenets

A creative leader:

  • DIRECTS concept, design, and message toward a common goal,
  • OPENS new avenues of exploration and discovery,
  • DEFINES and advances the target objectives and strategies,
  • FACILITATES collaboration and group creativity,
  • ALIGNS objectives, expectations, and strategy with execution,
  • DELIVERS on-the-mark execution that’s on time, budget, and strategy,
  • ENGAGES relevant talent, skill and intelligence,
  • INSPIRES and ignites ideas and concepts,
  • INVESTS in the development and creativity of individuals,
  • CHAMPIONS partnership, teamwork, and growth,
  • and BUILDS creative culture and identity.